Hi, I’m Erin
As a graphic and UX designer with a passion for branding, I love blending creativity with strategy. With over ten years of experience, I have designed content to promote brands, built strong client relationships, and leverage customer insights to create engaging end products. I focus on crafting visually engaging and user-friendly concepts that bring a brand to life. From creating intuitive interfaces to developing cohesive branding strategies, I aim to connect with audiences in a meaningful way. I’m all about using my skills to create designs that not only enhance user experiences but also build brand loyalty and engagement.
UX Case Studies & Customer Research
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Accessibility Audit and Redesign
After redesigning the Special Olympics of Texas website, users reported less negative feelings when interacting with the organization's website. Addressing accessibility issues ensures no potential athletes or volunteers will be alienated from the lack of accessibility, and consolidating registration increased volunteer registration success from 0% to 88.9%.
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Mobile App Design
If you’ve ever come home from work and realized you’re starving and don’t know what to cook, we understand your problem. We set out to provide a solution that would help people minimize food budget by using what they already have, and offering quick and simple meal ideas, which helps people eat out less.